Twitter has become one of the most successful social media communities ever in a very short time. It’s huge and only getting bigger. Internet marketers were quick to realize the enormous potential waiting to take flight in the early tweeting stage, when Twitter existed only as a glorified online texting venue. Just like anything else, Twitter will fail you if you don’t use it properly. For those who follow some practical, helpful tips before starting to use Twitter, these types of missteps are certainly avoidable. As a social platform, Twitter is extremely public, and that can give your business a lot of exposure very easily. With that in mind, let me reiterate: Twitter is a public platform. Once your promotion is posted, it becomes visible to thousands. Pay attention to what you’re exposing. We will cover a number of pitfalls to watch out for while marketing with Twitter in the following article.